“We got to know Grottinilab thanks to Elis’s Open Italy project, as one of the innovative start-ups. We decided to implement their technologies in 7 of our stores to monitor our Customer Experience and to better understand our visitors’ Shopper Behavior, after a first pilot. The Grottinilab added value consists in being able to combine information from different technologies into a single platform, providing us with a team of experts to support in the data analysis and interpretation process”
“We have identified Grottinilab not just as a supplier, but as a partner with whom we share ideas, actions and strategies. The solutions Grottinilab offered us have allowed us to implement a new communication strategy that is more attractive, easier to manage and to update. These conditions have impactively enhanced our shop windows and our internal wayfinding giving our shops a clean, modern Look&Feel that is functional at the same time”
“Thanks to Grottinilab Shopper Analytics solution, we were able to test new shelf positioning strategies for our categories in a real store. The test allowed us to evaluate different executions and optimize them before going to roll-out in other stores. Thanks to the detailed data analysis, we understood which one generated the greatest attention and conversion for our category and products”
“We have been collaborating with Grottinilab for several years and, thanks to their solutions, we get the chance to bring innovation to our shopper research and shelf management methodologies. We are profitably using the information coming from our Shopper Science Lab to design our future stores’ strategies”
“We have used Grottini Shelf Sensors to provide reliable reads on the out of stock rate by sku and time, finding it to be an easy and user friendly tool to reliably pinpoint the true scale and nature of the on shelf availability problem, eg, what sku was out of stock, when and for how long did that out of stock happen, and help guide a collaborative team to appropriate solutions”
“Thanks to our partnership with Grottinilab, the CIV group has launched the first laboratory in the world to analyse Vending Machines consumers. The goal is to use our laboratory to test new Product and Marketing Initiatives and to contribute to our distribution channel innovation and growth, also collaborating with manufacturing companies.”
What is the role of Big Data in Retail? How does Big Data support marketing strategies? Converting this huge amount of Data into strategic information requires experience and knowledge. Read our guide to know how to best use Big Data to draw successful Marketing Strategies.
Do you have a supermarket and want to know exactly what impact do your flyer offers have on shopper behavior? Thanks to our technologies, you can measure the effectiveness of your promotional campaign. Click here to find out how we did this in a real case study.
Are you a manufacturer and want to measure the performance of your category? Our solutions allow you to measure the effectiveness of the planogram and help define a more efficient shelf. Click here to find out how we did this in a real case study.
Do you have a showroom and want to know how events impact your store’s traffic and navigation? Thanks to our technologies, you can monitor the visitors flow during the event to assess its effectiveness and ROI. Click here to find out how we did this in a real case study.
Are you a museum? A picture gallery? A theme park? Do you want to renew your offer to attract more visitors? Our innovative solutions allow learning about the preferences of your visitors and offer them a visiting route suited to the target group. Click here to find out how we did this in a real case study.
Are you a service provider and want to learn about the effectiveness of your marketing activities? Thanks to our technologies you can monitor the your visitors behavior and measure the performance of your activities for the design of future strategies. Click here to find out how we did this in a real case study.