![](https://www.grottinilab.com/wp-content/uploads/2019/11/logo_SSLw.png)
Shopper Science Lab
We test your Shopper Marketing strategies in a real point of sale.
The Shopper Science Lab is a real store where all the Shopper Analytics’ technologies are permanently installed to continuously analyze the Shopper Behavior.
The Shopper Science Lab has a specific setup depending on store format and sales channel.
Tests can be carried out to support Shopper Marketing, Category Management, Packaging and New Product strategies.
![](https://www.grottinilab.com/wp-content/uploads/2020/02/xShopper-Science-Lab.jpg.pagespeed.ic.dljK0shYAs.jpg)
All the insights on the Shopping Journey with the advantages of a laboratory
- Offers a real store permanently configured and immediately operational
- Ensures all the Shopper Analytics advantages with ongoing data collection
- Allows speeding up the time to start projects
- Guarantees the possibility to carry out multiple tests during the year (start/stop)
- Provides access to data from all technologies
- Provides instant access to a database with a real data history for advanced analytics
- Allows the integration with internal company data
Different types of tests to be carried out
- Testing a new store layout
- Tests on displays and double exposures
- Promotional and informative materials visibility and effectiveness
- Tests on new product range
- Planogram performance
- New products/packaging launch
- Tests on new promotional mechanics
- Tests on new pricing strategies
Privacy compliance
- No images or videos are recorded
- The analysis uses only data strings, without tdetecting sensitive information.
- Privacy by design at every project base
![](https://www.grottinilab.com/wp-content/uploads/2019/11/funnel.jpg)
Conversion funnel
(passing, stopping, entering, buying)
![](https://www.grottinilab.com/wp-content/uploads/2019/11/cluster.jpg)
Clustering by gender, age, groups
![](https://www.grottinilab.com/wp-content/uploads/2019/11/tempo_per.jpg)
Stay & stopping dwell times
![](https://www.grottinilab.com/wp-content/uploads/2019/11/heatmap_oriz.jpg)
Store heatmap
![](https://www.grottinilab.com/wp-content/uploads/2019/11/heatmap_vert.jpg)
Shelf heatmap
![](https://www.grottinilab.com/wp-content/uploads/2019/11/insigth_approfonditi.png)
Advanced analytics
We answer your questions
- What is my shopper’s favorite route?
- Which categories does he or she visit?
- Which is the best area to place the promotional material?
- How do I evaluate the performance of my new launches?
How to access to Shopper Science Lab
Accessing the Shopper Science Lab is very easy!
Fill out the form with a few basic information and we will contact you immediately to provide you with a personalized quote based on your real needs, or click on the contact link at the bottom of the page to get more information.