Shopper Science Lab
We test your Shopper Marketing strategies in a real point of sale.
The Shopper Science Lab is a real store where all the Shopper Analytics’ technologies are permanently installed to continuously analyze the Shopper Behavior.
The Shopper Science Lab has a specific setup depending on store format and sales channel.
Tests can be carried out to support Shopper Marketing, Category Management, Packaging and New Product strategies.
All the insights on the Shopping Journey with the advantages of a laboratory
- Offers a real store permanently configured and immediately operational
- Ensures all the Shopper Analytics advantages with ongoing data collection
- Allows speeding up the time to start projects
- Guarantees the possibility to carry out multiple tests during the year (start/stop)
- Provides access to data from all technologies
- Provides instant access to a database with a real data history for advanced analytics
- Allows the integration with internal company data
Different types of tests to be carried out
- Testing a new store layout
- Tests on displays and double exposures
- Promotional and informative materials visibility and effectiveness
- Tests on new product range
- Planogram performance
- New products/packaging launch
- Tests on new promotional mechanics
- Tests on new pricing strategies
- No images or videos are recorded
- The analysis uses only data strings, without tdetecting sensitive information.
- Privacy by design at every project base
(passing, stopping, entering, buying)
Clustering by gender, age, groups
Stay & stopping dwell times
We answer your questions
- What is my shopper’s favorite route?
- Which categories does he or she visit?
- Which is the best area to place the promotional material?
- How do I evaluate the performance of my new launches?