Case Studies

The Role of Big Data in Retail Marketing Strategies – 1 of 3

9 June 2020 | Case Studies
Guide 1of3 - The Role of Big Data in Retail Marketing Strategies

Big Data are, today, one of the most frequently discussed topics, clicked and tagged in many articles and social posts but few, to date, are the real case histories in the Retail world

The approach to Big Data analysis in Retail Marketing follows a priority order, closely related to the Trade Mix variables, which can be summarized in this simple scheme:

Marketing Fundamentals

In the specific application of Big Data analysis to Retail Marketing, few companies have been able to convert this huge amount of data into really useful information and concrete business actions and to use it to monitor these actions to impact the market, for clear feedback.

Experience and knowledge are needed to capture strategic information and trigger real insights to influence the Shopper Experience and Customer Satisfaction.

Would you like to receive the complete version?

Fill out the form with your data, we will send it directly to your email address

Contact Us

How can we help you?
let's talk about!

info@grottinilab.com

Newsletter

©2020 Grottini Lab Srl - Via Santa Maria in Potenza snc - 62017 Porto Recanati MC   |   P.Iva 01733390437   |   Tel +39 071 7590435   |   Sitemap - Privacy & Cookie Policy