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    Find out what your customer does
    in the point of sale and
    make your business more efficient.

    Are you a manufacturer?
    A retailer?

    Do you have a store? A shopping center? A showroom?

    Get valuable information
    on the shopping journey.

    We help you understand how the consumer moves around the store, how he or she interacts with the products and the shop window and learn about the most effective layouts and communication means.

    With us you can improve the shopping experience and increase your sales performance.

    Grottinilab use the latest digital computer vision technologies supported by Artificial Intelligence (AI), deep learning and machine learning, to monitor, analyze and improve the shopping experience.

    Grottinilab offers you a team specialized in data mining, marketing and shopper research.

    Our Method
    01

    Big Insights

    We understand your needs

    02

    Big Data

    We process data

    03

    Big Actions

    We provide solutions

    Who can we help?

    We offer innovative technological solutions able to analyze and optimize the shopping experience in stores, shopping centers, showrooms, supermarkets, stations, airports, pharmacies and cultural centers.

    DO PEOPLE WALK PAST YOUR STORE? HOW MANY PEOPLE STOP IN FRONT OF THE SHOP WINDOW?
    WHO ARE YOUR REGULAR CONSUMERS?
    WHAT ARE THE STORE’S MOST VISITED AREAS?
    DOES YOUR COMMUNICATION STRATEGY ATTRACT CONSUMERS?
    WHAT ARE THE MOST PERFORMING CATEGORIES?
    WHAT IS THE STORE’S CONVERSION FUNNEL?
    WHAT IS THE AVERAGE STAY TIME AND WHAT ARE THE MAIN ROUTES?

    Areas of application

    GDO / FMCG / Vending Machine / Pharma / Automotive / Drugstore / Fashion / Technology / DIY / Pet Store / Gaming & Entertainment / Travelling & Leisure / Finance & Ensurance / Public Administration & Services / Trade Show & Events / Energy

    Our solutions to detect
    the Shopping Journey

    People Counter Evolution

    Check and manage your visitors flow in a simple, cost-effective and automatic way.

    How many people are there in your environment? How many people come in every week, every day, every hour? What is your promotional activity attraction rate?

    People Counter Evolution (PcE) is an innovative people counter system to provides the updated situation on visitors inside an environment in REAL TIME.

    Read more

    Shopper Analytics

    We analyze shopper behavior to improve the shopping experience.

    Who is your shopper, how does she or he move around the point of sale, how does she or he interact with the shelf, how long does she or he take to decide what to buy?

    Shopper Analytics (Sa) is the solution that provides effective insight into the customer experience and decodes the factors determining or slowing down purchasing in the store.

    Read more

    Shopper Science Lab

    We test your Shopper Marketing strategies in a real point of sale.

    How to quickly activate a/b tests on products, promotional or communication material? How to assess the assortment or planogram?

    Shopper Science Lab (SsL) is a point of sale that is already equipped with all our technologies. The Shopper Behavior can be surveyed, and tests can be carried out to support the strategies of Shopper Marketing, Category Management, new product testing and Packaging for small and large companies.

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    Store Audit App

    We collect and manage the point of sale’s structural data effectively.

    How can you speed up the point-of-sale audits and optimize your visual merchandizer activities? How can you make the most of the data collected?

    Store Audit App (SaA) allows checking shelves, product presence and placement, pricing, promotions under way and many other useful data by uploading to an easy-to-use dashboard.

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    Shelf Management

    We provide you with the system to comply with the planogram and avoid Out of Stock.

    Are planograms complied with? How long does it take the staff to make the refill? How many sales could you lose due to an empty or messy shelf?

    Shelf Management (Sm) monitors the shelf status, detects Out of Stock and analysis planogram compliance automatically. The system sends alerts and notifications on the shelf performance in real time.

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    Visual Merchandising

    We combine Data Analytics and Visual Strategy to improve store performance.

    Do your shop sign and shop window attract consumers? Is the communication material arranged correctly? What is your return on investment (ROI)?

    Visual Merchandising (Vm) assesses the effectiveness of your visual strategy, allowing you to optimize your store layout to improve the customer experience.

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    About Us

    Grottinilab Global Presence

    Benelux / Cina / France / Germany / Indonesia / Italy / Portugal / Singapore / Spain / UK / USA

    Grottinilab News

    The Role of Big Data in Retail Marketing Strategies – 1 of 3

    9 June 2020 | Case Studies

    What is the role of Big Data in Retail? How does Big Data support marketing strategies? Converting this huge amount of Data into strategic information requires experience and knowledge. Read our guide to know how to best use Big Data to draw successful Marketing Strategies.

    Flyer

    16 December 2019 | Case Studies

    Do you have a supermarket and want to know exactly what impact do your flyer offers have on shopper behavior? Thanks to our technologies, you can measure the effectiveness of your promotional campaign. Click here to find out how we did this in a real case study.

    Planogram

    23 November 2019 | Case Studies

    Are you a manufacturer and want to measure the performance of your category? Our solutions allow you to measure the effectiveness of the planogram and help define a more efficient shelf. Click here to find out how we did this in a real case study.

    Contact Us

    How can we help you?
    let's talk about!

    info@grottinilab.com

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